Making NAD+ a household name
Take longevity science from the research lab to a brand people know and trust.
When I joined Elysium, longevity science was still fringe and NAD+ mostly lived in research labs. Later in my tenure, The Wall Street Journal was calling Elysium’s chief scientist the “grandfather of the booming longevity movement.” As one of the company’s first creative hires, I helped translate complex science into a brand people could understand, trust, and care about.
From my experience in magazines and as an Ironman triathlete, I knew longevity was going to eat wellness’s lunch. I went straight to the source: NAD+ conferences, Harvard and MIT labs, and became a category expert in the research itself. That became Endpoints, a science and culture publication that published 100 stories, grew to 30,000 Medium followers, and reached 65,000+ monthly readers—all in under two years. I launched The Abstract, now one of longevity’s longest-running newsletters and a major revenue driver. Our work ranked at the top of Google and was republished by universities and research labs.
After taking time to pursue my own projects and build a life in Colorado, Elysium asked me back as Vice President of Creative. I restructured the team, built a new visual identity and brand language system, developed an advertising engine, adapted workflows in the AI boom, and led creative for launches including Creatine+, The Elysium Longevity Institute, and more.
“Jeremy embodies a core value my Jesuit educators instilled in me—he is a ‘man for others.’ He gives 100% of his attention to the person in front of him, fully attuned to their thoughts, feelings, and expressions. He doesn’t look beyond the conversation or focus on what’s next. Instead, he embraces the moment, creating a space where time seems to slow down, helping others feel heard and valued. That quality is impressive personally, but it was also remarkable in a fast-paced setting that demanded quick decisions and multitasking across media and audiences. His ability to operate as a marketer without cynicism—genuinely listening to what our audience needed and responding with resonant, welcoming communication—was invaluable. In short, if I were to build a team, ‘give me ten Jeremys’ would be my ideal request.”
Group Creative Director & Columbia University Adjunct Faculty
Original photography, illustration, and the social pickup behind Endpoints
Original Photography
Illustration
Social Pickup
Brand film, data, and animation for the same longevity science
Near Future“So many trends, so little science.” We partnered with Near Future for a commercial that emphasized Elysium’s evidence‑based approach to product development.
Imaginary ForcesWe partnered with Imaginary Forces for our first duo of brand and product videos at Elysium, with the objective of creating evergreen assets, telling a good and clear story, and not violating FDA and FTC regulations.
Watch the film →
Imaginary ForcesThe second half of that same duo, produced with Imaginary Forces—a data‑forward companion piece to the brand film.
Watch the film →
Moth StudioHow to tell the story of a product that technically reverses an aspect of cellular aging, without falling in with the rest of the anti‑aging crowd? Another take on the Basis product story, this one created in partnership with Moth Studio.
Watch the film →Ads, email, and print across the Elysium product line
Ads
Emails
A new visual identity and product experience for Elysium’s longevity care platform
Homepage
How It Works & Heritage
Product Pages
